Experience · Microsoft × AP-HP
24h Holographic Surgery
24 hours of real surgeries shared live through HoloLens 2, with surgeons from 12 countries.
The roots of Emotion Tech: making people feel technology, live.
01. Need
Create an international event showcasing mixed reality in surgery (HoloLens 2 remote assistance) and Microsoft's partner ecosystem.
02. Proposal
24 hours of real orthopaedic surgeries by 12 surgeons from 12 countries wearing HoloLens 2, sharing their field of view with peers live. In parallel: 70 speakers, 14 round tables and 25 interviews. Co-organised with Pr. Thomas Gregory (Hôpital Avicenne, AP-HP), who performed a first HoloLens 1 operation in 2017.
03. Result
15,000 live viewers from 130 countries, 38,000 unique website visitors, 100M+ reach, 400+ media mentions, 23 minutes average watch time.
TeamLead: Oriono · Production: Brainsonic & Puissance Image · Visual identity: Oonay · Logistics: CWT · Journalist: Emmanuelle Gaume